In the Spotlight: Feb 2010
Wednesday, February 10th, 2010
From time to time we like to highlight an article that has recently been published on our sites. It’s a great way to convey to our authors examples of the type of content that have impact on our readers.
Take a read below and see how the article we are highlighting was carefully crafted to be something to take note of!
It’s often easy to write about subjects we’re passionate about or have a lot of experience with. But it can be a lot tougher to write about things we have no interest in, and still make our writing compelling to our readers!
Super Bowl XLIV is now recorded in the sports history books, but last week our senior editor Claire was tasked with writing a post about this event. She is not a football fan. Yet she was able to write engaging content by thinking how this major event, a football game, could translate into deeper topics. Which deeper concerns of the human heart are evident in such an epic competition? Concepts like destiny, anxiety, and overcoming adversity might come to mind. The trick is in the transition: Think about how you can take people from ordinary (yet still captivating) events into the realm of the extraordinary.
For an example of how you can do this yourself, see Claire’s article “Super Bowl XLIV: Dare to Dream” Don’t be content merely telling a story; take people on an adventure from that story into how it is meaningful for their own personal stories.

It was a news story that was impossible to ignore, at least if you ever turned on a TV news show or read a newspaper: Tiger Woods, famous celebrity pro-golfer, caught in adultery.
Why depend on your own resources when others have already written breathtaking or thought-provoking sentences? Finding a great quote can make your point quite succinctly. As Josh Billings said, “About the most originality that any writer can hope to achieve honestly is to steal with good judgment.” (See what I did there?) Just make sure you give the original author give proper credit!
No one would debate the need for evangelism, but you could fill a library with the differing views on how to go about doing it. When it comes to writing, evangelism can sound scary. Writing for Christians comes more naturally. They think the way we do, they use the same words. We know there is a need for evangelistic articles, but it’s easy to think that someone else should write them. Preferably, someone with a theology degree should write them. Fortunately, evangelistic writing is easier than we think.
One of the most important things to do with story telling is to establish a personal connection with your reader. At times, this can call for levels of openness and honesty that may be out of the normal for you as a writer. But the impact will be lasting.
When I was in university, my writing teaching told us, “Scientists will tell you that the world is made up of atoms, but they’re wrong. The world is made up of stories.” As human beings we have a powerful need to hear and to tell our stories. So much of what drives us is this need to say “Here I am, this is me. This is my story.”
A tip from us to you: vary your sentence and paragraph lengths.
There’s a lot of advice out there for writers. A Google search for “tips for writers” returns almost 23 million results! I like a lot of Kurt Vonnegut’s advice. He advises simply finding something you care about and starting from there:
The world of the internet is fast paced, and standards for web writing are changing constantly. There are though some specific points that one can implement to assure that one’s writing will meet internet standards for content.